Bold & The Beautiful Updates
Update written by Brenda
Brookes Bedroom promotional video rolls on social media and billboards around the world.
In Monte Carlo, Brooke and Ridge field questions from the press.
At Forrester Creations, Steffi, Carter, Zende, Hope, and Katie gather in Steffi’s office. Carter takes a phone call and then announces that Brooke and Ridge made a splash in Monte Carlo. Hope gloats about how her mother’s line is going to be good for the company. Steffi says she hopes so but cautions against getting ahead of themselves. Hope says she has a feeling that her mother is going to be a big hit… again. Carter says the buzz is great, but they need to see a significant impact from the social media drive. Steffi says they need to ensure this campaign gives them the financial boost that they need. Hope thinks Steffi’s hesitation is because of her feelings about Brooke. Steffi says her personal feelings have nothing to do with it. She says she wants this launch to be everything that everyone is hoping for and more. But they will have to wait and see.
In Monte Carlo, Brooke is nervous as she and Ridge wait to see if their video is going to trend or go viral. Ridge is sure that it will. He says Brooke has always been the element that made Brooke’s Bedroom popular because she’s honest and embraces everything about herself.
In Steffi’s office, Carter tells Zende that he’s impressed that he put together the Brookes Bedroom video in less than 48 hours. Steffi agrees that Zende did well. Zende says he believes in the reboot. Kate says she believes in it too. Hope chimes in that Brooke has always been popular with customers and buyers. Carter says he’s a numbers guy and he needs to see orders to confirm the success of the launch. Hope thinks everyone should be as confident as she is in her mother.
In Monte Carlo, Brooke poses for a selfie with a fan,
At Forrester, Steffi wonders if any orders are coming in yet. She is on edge because Hope for the Future’s sales are down, and they are not getting as much foot traffic at the bricks and mortar stores while the rents are going up. She says word has gotten out that Thomas is no longer designing for Hope for the Future. Hope blamed Steffi for that. Carter says Steffi’s main concern as Co-CEO is the financial well-being of the company. Zende opines that the fashion industry has its ups and downs and that Ridge had that in mind when he brought Brooke in to breathe new life into the already-popular Brooke’s Bedroom line. Hope notices that Katie is antsy.
In Monte Carlo, Ridge tells Brooke that it will take days, even weeks, for the campaign to gain traction. Their liaison runs up and tells them that their video is trending. Ridge decides to call Steffi and get an update.
At Forrester Creations, the website has crashed from too much traffic at one time. Steffi tells Ridge that IT is working on it. Ridge wants to know the numbers. When the website is restored, Carter announces that 126,000 units have been sold, and they don’t have that much inventory. Ridge tells Carter not to worry about that. Hope, Katie, Zende, and Carter congratulate Brooke. Brooke can’t believe the launch was so successful.
In Monte Carlo, Ridge tells Brooke that she is as gorgeous and authentic as always. A stylish elderly woman thanks Brooke for her empowering message to the world.
At Forrester, Hope tells Zende that he played a large part in today’s success. He says the social media team deserves the credit. Carter interjects that the team will get their credit but that Zende was behind the camera. Hope takes the opportunity to compliment her mother, yet again. Hope tells Steffi that it’s ok to smile, not just for Brooke or her line, but for all of Forrester Creations.
In Monte Carlo, Brooke still can’t believe the success of the relaunch. Ridge says he learned a long time ago not to underestimate Brooke. She thanks him for believing in her and says his love and support mean the world to her. He says she means the world to him. He tells her that she is the love of his life. A woman with a black scarf covering her head watches Ridge and Brooke from a distance. She makes a phone call.
At Forrester, Steffi answers a call from her mother, Taylor Hayes. They say they miss each other. Taylor says she is currently in Europe, but that she is coming home soon. She says she will call Steffi soon with the details.
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