“FRONTLINE: Amazon Empire: The Rise and Reign of Jeff Bezos” Review by Suzanne 5/20/20
I have to confess that I love Amazon. I started online in 94 and started shopping as soon as I could, on Amazon and other places. I also started in their affiliate program (I’m still on there, although it doesn’t pay that much). I’ve been shopping on Amazon in 1997 and spend hundreds of dollars there every week. I even wrote a paper for my class this past spring about it. I knew about some of the drawbacks of the site; how they treated their employees. This documentary, however, shows me that there is even more to know.
One thing that Amazon does well is take care of its customers. They are rare in that sense. As it says in the doc, Amazon puts customer care over everything else. This is why they have that customer loyalty. I think some people might be shocked if they watch this documentary, though. Some of their business tactics are pretty underhanded. Part of the reason Amazon thrives is that they always try new things, and they treat their customers well. If more companies did that, then they would give Amazon more competition.
You should enjoy watching this. Some of it the stuff they claim about Jeff Bezos is scary. You have to decide for yourself whether it’s worth it to keep shopping there or not.
Frontline: Amazon Empire: The Rise and Reign of Jeff Bezos
Amazon’s Jeff Bezos build a business empire that is unprecedented in the history of American capitalism–delivering endless products, entertainment services and technology innovations to customers with just a click of a button. But what is the cost of Amazon’s convenience?
FRONTLINE examines Amazon and Jeff Bezos’ ascent to power–and his ability to shape everything from the future of work, to the future of commerce, to the future of technology. From award-winning filmmakers James Jacoby and Anya Bourg (The Facebook Dilemma), the documentary draws on interviews with current top executives and former insiders, as well as regulators and critics, raising tough questions about Bezos and the empire he built. Through these interviews, Jacoby and Bourg’s investigation presents an inside look at who Bezos is, and how he transformed a tiny company run out of a garage into a staple of American consumerism that critics contend is willing to dominate the market at all costs.
Street Date: Available now
Run Time: 120 min.
Format: DVD, Digital
Genre: Issues/Events: Society
Proofread and Edited by Brenda